Radisson RED, Winterthur
Complete project development process
The Success Hotel Group, a German family business, will operate the first Radisson RED Hotel in Switzerland in Lokstadt in Winterthur as a franchisee.
Around 180 rooms and a restaurant with its own brand will be built on an area of 11,400 m². Radisson RED is a new, urban-upscale hotel concept with unconventional design and an extraordinary atmosphere for the modern traveler. There are only twelve Radisson RED hotels in operation worldwide in locations such as Dubai, London, Brussels and Cape Town - and Lokstadt in Winterthur will soon be joining this list of well-known destinations. Michael Friedrich, CEO of the Success Hotel Group: "After Austria, now Switzerland - we are delighted to have Ina Invest and the Radisson Hotel Group as strong partners at our side for our further international expansion. As hotel operators, we can hardly imagine a better location than the Lokstadt halls, whose industrial style expresses the flair of the Radisson RED."
red KG AG helped develop this challenging project on behalf of Implenia. A large part of the hotel space, especially the public areas, is located in listed industrial halls. Dealing with this historical substance was and is a challenge, but it makes this hotel unique in the world.
red KG AG has had the mandate to develop the hotel since 2018. Economic concepts were quickly drawn up and interested hotel operators were found for this location. An architectural competition was now used to find architectural solutions that meet the requirements of various stakeholders. In this process, red KG AG was available to the architectural teams and the jury as an expert.
When the winning project of the architectural competition was determined, the next step was to implement the favored hotel concepts in it and to check its economic viability. After this review, Implenia entered into rental contract negotiations with Success; this process was also led by red KG AG.